Branding... the never ending journey!

     A few years ago, we at ILF re-branded ourselves. We were in the midst of massive renovations to our current building at 540 West Cataldo and decided it was time for a new look... all around. 

One of our talented graphic designers, Nick Tibbetts, designed the new logo, but that was the tip of the iceberg. Suddenly there was a laundry list of 'things' that needed to have the new brand. From business cards, to letter heads, vechicle decals to a new website, everything needed to be designed and created from the bottom up.

It was a huge job, not only for Nick, but for the producer... me! The list of items that needed our brand was growing every day. And as with all internal projects, our clients' projects take priority, so more often then not, our branding mission was put on hold to work on a client's project.

After a few months of off-and-on work it looked as if everything was good to go. 




In fact, if you read this blog, you might remember a recent post which involved our logo... finally being placed in our 3rd floor lobby.

99203... how did I miss that?!?

Then... this morning, Partner Jim Swoboda sent an email and for the first time... I noticed his email signature. Everyone in the building has their own email signature but nobody ever oversaw them, so each person's signature is different.  


Let's be honest, this was a bit of an oversight on my part. But, rest assured, by end of business day today, all 17 ILF employees will have the same (correct) email signature.

Hence the title of this blog. Branding... the never ending journey.

So a friendly word of advice to small business owners thinking about, or in the midst of re-branding... (or branding for that matter) keep at it and don't be alarmed if several months down the road you noticed something that slipped through the cracks... because, that will inevitably be the case. Good Luck!