ILF Props Department

A few weeks after I began working at ILF as a Producer, I was asked to make bird poop. You read that right, bird poop. Well, maybe I should backtrack a bit.

A wonderful client of ours, came to us needing a creative campaign demonstrating how traditional advertising wasn't as effective as movie theater advertising. Here's one of the ads we came up with.

 

That poop... was my creation. A winning combination of hair conditioner and food coloring, strategically layered in a turkey baster. The spot was a hit!

     At ILF Media, we often find ourselves creating not only wonderful videos and commercials for our clients, but also amazing props.  Of course, the props, and our props department sometimes don't get the props they deserve. So this blog, is a tribute to their hard work.
 

     One of our Cinematographers, Ben Fowler is not only wickedly creative with the camera, but also an incredible handyman! As a result of all his talents, we enlist him (when not shooting) to create props.
Last year, Ben built this from the ground up...

A Seven2 project for AT&T

A full squirrel house, complete with wood paneling on the walls and a painted floor. All built in our second studio.  (Graphic Designer Rick, created the nuts!)

    Another success story. The video was a hit.  I think a few people in the building, were a little misty eyed when it came time to tear the house down in preparation for another shoot.

    Recently we had to create a number of props for a big project. This time, Ben and Senior Graphic Designer, Rick, were put to work.  Rick was asked to create four faux tiles that 

looked as if they were being punched through a wall. Not easy work, but Rick did an amazing job. (I think he enjoyed getting away from his computer for an afternoon to work on his master piece.)  

     Ben was again, asked to create numerous props. One of which was called Gak. A fun gooey substance made from glue, borax and food coloring.   (If you have kids, this is a fun after school project.)

He also created a monster-killing-tool kit.

    Sometimes, the props aren't as much fun, as they are functional. Here's a prop completed yesterday, for several training videos we are producing.

And sometimes, pre-made props don't cut it. Take a look at this commerical we shot a while back.

 

That golf club... a 3D creation by Partner Daro Walker! 

So, if you have a wild and crazy idea for a spot, that entails even crazier props, give us a call! We are always up to the challenge!

A little something we whipped up!

Yesterday, at the last minute, we had a shoot postponed, which suddenly freed up both our Cinematographers. In a production house, with a little time on your hands, what do you do? You whip up a video.

Nothing fancy, just a quick building tour and a little meet and greet with our amazing and talented team of Cinemetographers, Producers, Editors, Production Coordinator, Sound Designer, Programmers and Graphics Designers. Enjoy!